Benefits that Facebook can have on your Business
60% of all Internet users in the UK are signed up to facebook (this is 50% of the uk population), this figure is increasing and over 160,000 more have joined in the last 6 months alone.
What does this mean for your business and how can it ‘benefit’ you?
Well around 65-70% of all UK Facebook users are 25 and over, this is now a typical age for first time buyers and those starting a family thinking of protection planning and mortgage planning. When it comes to a Facebook page a single ‘like’ can reach on average 250-400 people, so imagine a Facebook page advertising your services that has 100 local ‘likes’ this can quickly and easily create a brand overnight.
Facebook Age Split Chart:
So many users/potential clients rely on social media websites and the Internet in general to find resources, the old mindset of “I’ll find an adviser in yellow pages” has changed to “i’ll google that” or “I’ve see an adviser on Facebook, I’ll ask them a question” and so If your business/practice is not exposed to this, then potentially your missing out on a 30,000,000 (and growing) strong community.
When you have a Facebook page and you decide to publish an update or an article, this not only appears on your Facebook page it also appears on all those who have liked and followed your page, so even if you have 30 people liking your page, your update relating to ‘ideas an tips for pension planning’ can actually reach on average around 6,000-9,000 people, and just think what if just 1% decide to look into your article further, that’s potentially 60-90 people, And even if just one person then converts into a client, hasn’t that 5 minutes spent adding an update Been worth it.
It’s worth noting at this point the above is a proven success story and many financial advisers are already reaping the rewards of tapping into the expanding social media network, that is consuming the web.
This sounds great, but how can Adviser Index help me achieve this for my own business?
From the very core Adviser Index has been created to fully integrate and benefit from social media networks, every page of our website can be liked and followed on over 10 different social network sites giving exposure to over 15,000 potential new clients a week, this is not including the 2,000 visits we receive a day to our main website.
We also publish articles and help guides which we update and advertise on our own social media websites, this helps to drive new visits to our directory with the end goal to view your listings, what’s more we advertise on Facebook with paid targeted adverts to ensure we have a continued expansion of people who are interested in an area of financial planning.
A further note; unlike other directories/new client generation sites, each of our listings receives an individual URL (web address) and not just a section of a page, this means your individual listing is unique and is submitted separately to our network of other 10,000 UK only search engines. This also means your listing can be individually recommended, followed, liked and seen on social media network sites like Facebook.
So do you want exposure to a whole new source of client referrals? Want to benefit from a growing market? Want a cost effective method of getting new clients? Then let Adviser Index do the hard work, and allow you just to reap the proven and recommended rewards.
The information sourced and produced above has been researched to the best of our abilities but adviser index can not accept any responsibility in the accuracy of the statics provided.